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Big Data And AI - How Both Are Making An Impact In The Online Entertainment Industry In America?

There is no doubt that big data and AI are having a major impact on industries all over the world. But how are they affecting the online entertainment industry in America?

In this blog post, we'll take a look at some of the ways big data and AI are changing things for American entertainment companies. We will also explore how these technologies might shape the industry in the future.

Explaining What Big Data And AI Is

To perhaps have a greater understanding of what big data and AI actually are and how both of them have had an impact on the online entertainment industry across America, it would be wise to understand fully what each of them is and how they can be used.

Big data is a term for the massive amounts of digital information that are generated every day. It was estimated that we created about two and a half quintillion bytes of data every day four years ago, with that figure has accelerated in recent years and it is only going to get bigger. As more and more devices are connected to the internet, we are creating even more data.

AI, on the other hand, is artificial intelligence. It is a branch of computer science that deals with creating intelligent machines. AI research deals with things like learning, natural language processing, and problem-solving.

How Are Big Data And AI Having An Impact?

So how are big data and AI impacting the online entertainment industry in America? Let's take a look at some specific examples.

How are big data and AI having an impact
How are big data and AI having an impact

More Content Is Being Produced

One of the most obvious ways big data and AI are changing the online entertainment industry is in the way content is being created and distributed. In the past, most entertainment companies relied on a linear model of content creation. That is, they would create a piece of content (a movie, for example), release it to theaters, and then release it on home video a few months later.

But with big data and AI, companies can now create what is known as "dynamic content." This type of content is tailored to each individual viewer, based on data that's collected about their viewing habits. So if you are someone who tends to watch a lot of action movies, you might see more action-packed content from your favorite online entertainment company. This type of content is made possible by big data and AI, and it is changing the way entertainment companies operate.

Customer Interaction Has Changed

Big data and AI are also changing the way American entertainment companies interact with their customers. Previously, most customer service interactions were handled over the phone or through email. But with big data and AI, companies can now provide more personalized customer service. They can use data to identify customer trends and then proactively address them. For example, if a customer is having trouble streaming a movie on their device, the company can use data to troubleshoot the problem and then provide a solution.

The Online Gambling Industry Is Benefitting

The online gambling industry is one of the many beneficiaries of big data and AI. In the past, most online gambling sites were pretty basic. You would go to legal online casinos in the US, choose your game, and then start playing. There was not much interaction beyond that.

But with big data and AI, online casinos are now able to offer a much more immersive experience. They can use data to track your betting habits and then give you personalized recommendations for other games you might like. They can also use data to improve the odds of winning for both the house and the player, while they can provide customer service that is tailored to each individual user. This is particularly handy for operators given the evolving landscape that this particular industry is enjoying in America at the moment.

Marketing Has Improved

Another way big data and AI are making an impact in the online entertainment industry is in the area of marketing. Before, most entertainment companies relied on traditional marketing methods to reach their audiences. But with big data and AI, they can now target their marketing efforts much more precisely. They can use data to identify which demographics are most likely to be interested in their content and then tailor their marketing campaigns accordingly.

Marketing has improved
Marketing has improved

Big Data And AI Are Positive Influences On The Industry

This is just a small sampling of the ways big data and AI are making an impact in the online entertainment industry. However, as you can see, both big data and AI are changing the way American entertainment companies operate, and there is no doubt that this trend is here to stay.

Indeed, both of these tools have been extremely positive and beneficial to the industry as a whole. Thanks to big data and AI, entertainment companies are now able to reach their audiences in more effective and efficient ways, and, as a result, this should be considered to be only the beginning.

In fact, we can expect to see even more changes in the years to come, as these technologies continue to evolve. For instance, one way that big data and AI could potentially change the entertainment industry in the future is by helping to combat piracy. Currently, there are a lot of people who pirate content because they do not want to pay for it. But if entertainment companies were able to use data to identify these pirates and then take action against them, it would help to reduce piracy overall. This would be a huge win for the entire industry, and it is something that many firms will be looking to try and combat as much as possible.

Final Thoughts

As can be seen, there are a number of positives that have been experienced throughout the online entertainment industry in America over the last few years because of the introduction of big data and AI. However, this should only be considered to be the beginning, as there is still plenty more that could potentially be achieved in the future.

About The Authors

Suleman Shah

Suleman Shah - Suleman Shah is a researcher and freelance writer. As a researcher, he has worked with MNS University of Agriculture, Multan (Pakistan) and Texas A & M University (USA). He regularly writes science articles and blogs for science news website immersse.com and open access publishers OA Publishing London and Scientific Times. He loves to keep himself updated on scientific developments and convert these developments into everyday language to update the readers about the developments in the scientific era. His primary research focus is Plant sciences, and he contributed to this field by publishing his research in scientific journals and presenting his work at many Conferences. Shah graduated from the University of Agriculture Faisalabad (Pakistan) and started his professional carrier with Jaffer Agro Services and later with the Agriculture Department of the Government of Pakistan. His research interest compelled and attracted him to proceed with his carrier in Plant sciences research. So, he started his Ph.D. in Soil Science at MNS University of Agriculture Multan (Pakistan). Later, he started working as a visiting scholar with Texas A&M University (USA). Shah’s experience with big Open Excess publishers like Springers, Frontiers, MDPI, etc., testified to his belief in Open Access as a barrier-removing mechanism between researchers and the readers of their research. Shah believes that Open Access is revolutionizing the publication process and benefitting research in all fields.

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